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MEMBER SPOTLIGHT

It's All About Our Members


What is the biggest “win” in your company’s history - explain what it was, and what it meant for your business.
For those of you who have a high appreciation for the importance of branding and how we position ourselves in business, this won’t surprise you. Turns out that the biggest “win” in the history of my company was the day I went from being “M. C. Communications Inc.” to becoming “Speak to Persuade.” I literally changed the name of my business from something that made me sound like some sort of telecommunications company to something that identified the specific focus of my services. All of a sudden, potential clients viewed the business as much more relevant to their bottom-lines. It was a critical turning point for my company. What’s in a name? Apparently, a lot.

Describe your company culture in 4 words.
Dynamic. Responsive. Motivating. Passionate.

How would you describe your company in 30 seconds to somebody at a cocktail party?
Simply put, I help people get more of what they want, when they want it. I train, coach, and consult with individuals and teams who have a high need to learn how to develop and deliver persuasive presentations. It’s about moving beyond being simply informative and getting buy-in when it counts.

Vanna Novak, President and CEO 
Speak To Persuade
www.SpeakToPersuade.com
206.954.66

I have been a member of the World Trade Center Seattle for a while now and I find it one of the best places to conduct business over lunch and to meet business colleagues. One of the best parts of being a member is meeting professional mentors and Seattle's leaders who help shape this city.

- Aaron Blank, President & CEO of The Fearey Group