THE ECONOMICS OF LGBT INCLUSIVITY
Learn How to Reach this Loyal Segment of the Market
Stepping out of the boardroom and onto the regional, national or global stage in support of the LGBT community can affect the bottom line in positive, successful ways. When a company demonstrates its support for the LGBT community and for its LGBT employees, customers (both LGBT people and their supporters) take notice and respond with their dollars.
On the flip side, the recent rise of legislation that discriminates against the LGBT community in states such as Indiana and North Carolina has proven how critical the economics of LGBT inclusivity can be. In North Carolina alone, the estimated losses of companies visibly and vocally choosing not to do business totaled over $630 million.
In a decade where consumers have a direct relationship with corporate brands via social media, where demand for corporate social responsibility is on the rise, and Americans are growing more intolerant of discrimination, businesses are taking note and responding accordingly in visible, authentic ways. Areas of marketing, public policy, and HR are seeing much of this change.
Panelists will discuss the business case for diversity and inclusion and describe how LGBT inclusion and outreach has helped their companies. Learn about ideas and opportunities to be more inclusive in your business and reach the loyal LGBT community.
- Drew Ness, COO, 1st Security Bank
- Mari Hirabayashi, Senior Marketing & Sales Specialist for the Pacific Northwest, Amtrak
- Tom Moore, Partner, Transaction Advisory Services, EY
- Gil Rich, Sr. Learning Specialist, Policy Co-Chair, Starbucks
Rachael Brister, LGBT Strategist, GreenRubino
8:00am: Program and Q & A
This program is brought to you by GreenRubino and the World Trade Center Seattle.